> For the complete documentation index, see [llms.txt](https://paul-brouwer.gitbook.io/workspace/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://paul-brouwer.gitbook.io/workspace/1.2-onderzoek/1.2.4-participant-observations/brand-research.md).

# Brand Research

#### Introduction

The employee benefit program contains three major brands: Peugeot, Citroën and DS automobiles. Because of these brands, the portal needs differentiation. The three brands are underlying of PSA groupe but nevertheless, have their own brand identity. To design a good layout per brand I need to gather information. What are the brand's values and ambitions? What are their characteristics? And how do they that in place?

#### Peugeot

Peugeot stands for motion and emotion. Peugeot is the world’s only brand to market complete mobility (cars, scooters, bikes) along with a wide range of services. Their ambition: to establish itself as the definitive upmarket full-line manufacturer within the globe.

Their objective is to deliver a best-in-class driving experience, with powerful driving sensations and heightened customer emotions.

![Brand Eye Peugeot](https://3448788963-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LdAWCtljoOXGPZfVpxQ%2F-LdIlwcdmM7lDo9Bs_zZ%2F-LdIn-TpYvBP6lupF4pw%2Fimage.png?alt=media\&token=3053f748-17f8-4e33-a0e9-466b64e80c36)

#### Citroën

Citroën is developing real-life responses to today’s automotive challenges by placing technology and creativity at the service of its customers well being.

Since its creation in 1919, Citroën has made creativity and boldness a signature at the service of its customers’ well-being. Today the brand is reinventing itself through new models with distinctive styling and intelligent and useful technologies, as well as through a seamless and transparent customer journey. (Groupe-PSA, 2019)

![Brand Eye Citroën](https://3448788963-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LdAWCtljoOXGPZfVpxQ%2F-LdIlwcdmM7lDo9Bs_zZ%2F-LdIn977-ke6XSplO-CT%2Fimage.png?alt=media\&token=a61291c5-5e96-488a-9a8f-4083d26aa827)

#### DS Automobiles

DS is a French brand born in Paris with the ambition of embodying French luxury savoir-faire in its cars. Driven by its outstanding heritage and avant-garde\* spirit, DS perpetuates the values of innovation and distinction of the first DS, launched in 1955.

In 2017, DS Automobiles initiated a new phase in the roll-out of its strategy based on three pillars: exceptional cars, a multi-channel distribution network through the DS STORES and DS SALONS, and unique and personalised customer experience with the “Only You, the DS experience” programme of services and privileges. (Groupe-PSA, 2019)

![Brand Eye DS Automobiles](https://3448788963-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LdAWCtljoOXGPZfVpxQ%2F-LdIlwcdmM7lDo9Bs_zZ%2F-LdInB02pPzAOax3N7jK%2Fimage.png?alt=media\&token=05cc27d3-c04f-4660-9bc2-b21994417bee)