Brand Research
Introduction
The employee benefit program contains three major brands: Peugeot, Citroën and DS automobiles. Because of these brands, the portal needs differentiation. The three brands are underlying of PSA groupe but nevertheless, have their own brand identity. To design a good layout per brand I need to gather information. What are the brand's values and ambitions? What are their characteristics? And how do they that in place?
Peugeot
Peugeot stands for motion and emotion. Peugeot is the world’s only brand to market complete mobility (cars, scooters, bikes) along with a wide range of services. Their ambition: to establish itself as the definitive upmarket full-line manufacturer within the globe.
Their objective is to deliver a best-in-class driving experience, with powerful driving sensations and heightened customer emotions.
Citroën
Citroën is developing real-life responses to today’s automotive challenges by placing technology and creativity at the service of its customers well being.
Since its creation in 1919, Citroën has made creativity and boldness a signature at the service of its customers’ well-being. Today the brand is reinventing itself through new models with distinctive styling and intelligent and useful technologies, as well as through a seamless and transparent customer journey. (Groupe-PSA, 2019)
DS Automobiles
DS is a French brand born in Paris with the ambition of embodying French luxury savoir-faire in its cars. Driven by its outstanding heritage and avant-garde* spirit, DS perpetuates the values of innovation and distinction of the first DS, launched in 1955.
In 2017, DS Automobiles initiated a new phase in the roll-out of its strategy based on three pillars: exceptional cars, a multi-channel distribution network through the DS STORES and DS SALONS, and unique and personalised customer experience with the “Only You, the DS experience” programme of services and privileges. (Groupe-PSA, 2019)
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