Employee Benefit Program
  • Preface
  • #1: Research
    • Design Brief
    • Research Methods
      • Stakeholder-map
      • Brand Research
      • Data Analysis
      • Participant Observations
      • Customer Journey
      • Survey - Consumer Behaviour Car Industry
      • Competitive Analysis
      • Literature Studies
        • Designing A Perfect Responsive Configurator
        • Meyer Brigs Type Indicator
        • Don't Make Me Think
        • Persuasion
        • BJ-Fogg Model
        • '21 Best Practices for E-Commerce Configurators'
      • MBTI Persona's
    • Research questions
  • #2: Conceptualisation
    • Concept Ideas
    • Feedback Frenzy
  • #3: Prototyping
    • Q&Onboarding Development
      • Q&Onboarding V1
        • Q&Onboarding V1 Tests
      • Q&Onboarding V2
        • Q&Onboarding V2 Tests
      • Q&Onboarding V3
        • Q&Onboarding V3 Tests
    • Configurator Development
      • User Flow
      • Sketches
      • Styleguide
      • High Fidelity Prototype
      • High fidelity Prototype V2
      • Expert Review
  • #4 Follow up research
    • Greenlight Presentation
    • Interviews
      • Interview #1 customer-service employee at PICNIC
      • Interview #2 - Freelance product designer
      • Interview #3 Project Manager at Ymere
    • Q&Onboarding V4.1 & V4.2 Development
      • Tests Q&Onboarding V4.1 & V4.2
    • Scenarios
    • Q&Onboarding Final
  • ∞: Requirement list
  • Literature
  • Design Brief
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  1. #3: Prototyping
  2. Q&Onboarding Development

Q&Onboarding V2

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Last updated 5 years ago

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Version 2

To improve the questionnaire I had to come up with new and better questions. I decided to try another approach by changing the subjects of the questions. Whereas the first version had one particular subject with levels, I now wanted to create a more abstract one. During desk-research I found a documentation which described the different types of cars. These days car manufacturers fabricate a wide variety of cars. From nimble city cars to adventurous SUV, and everything in between. I decided to focus on the right type, because, within a type of car the three PSA brands offer different models. Depending on the characteristics, users are still able choose what car fits their needs. To create a new questionnaire, I first had to decide which types there were too categorise. Citroën.nl documented a short list of 8 types. They divided them into:

Type of cars according to Citroën.nl

The given car types gave me the idea to create, again, a questionnaire with five questions. This time I chose to only provide two answers. The following questions were asked with the possible answers:

  1. I drive my car: Daily vs Regularly

  2. I want a car that is: Quick and Viable vs Strong and Adventurous

  3. My car needs to be: Practical vs Comfortable

  4. I want a: Electrics or Hybride vs Fuel Driven Car

  5. My ideal car: Has cargo space and multiple seats vs Is compact

Q&Onboarding question v2